Expert advice, fragrance trends and case studies on turning your establishments into experiences your customers remember.
Scent marketing
Scenting your establishment: what does it do for your teams’ well-being?
When you think about the scented ambiance of an establishment, you think first about customers: the welcome in the lobby, the impression left on visitors. That leaves out an audience that spends more time on your premises than any customer. Your employees are there eight hours a day, five days a week. The air they breathe, the atmosphere they work in, that is part of their working conditions just as much as the lighting or the furniture. And yet smell remains the forgotten sense when workplaces are laid out.
Fragrances & Perfumes
Perfume, fragrance, essential oil: what is the difference?
In everyday conversation, the three words get swapped around without a second thought. You perfume a room, you choose a fragrance, you diffuse an essential oil: it all seems to point at the same thing. Yet behind those three terms sit three different realities, and telling them apart helps you make better choices for your establishment. Three minutes of reading, and the confusion goes away.