Turn more visitors into buyers
A scented room encourages buying, and customers spend more.
Smell acts directly on emotion, buying behaviour and how people see your brand. Create an atmosphere people remember and get results you can measure.
Six reasons to work with a scent expert
A scented room encourages buying, and customers spend more.
A pleasant scent environment invites visitors to stay longer, and the longer they stay, the more chances they have to buy.
Your products come across as more valuable, and your space as more welcoming and better kept.
Smell is the sense most tied to memory. Your scent signature is what sets you apart for your customers.
A pleasant scented atmosphere brings your customers real benefits, lower stress among them. Give them the best experience you can.
People return more readily to a place where they felt good.
Direct, measurable effects
A meta-analysis published in the Journal of Marketing in 2020, pooling 671 experimental results, measures a 3 to 15% rise in the level of customer response: what people think of the place, how they behave in it, what they do there. On spending itself, it estimates 3% in an average condition and 23% in the most favourable one, the effect being stronger when the scent fits the identity of the place.
That is why it is worth building your scent signature with our team of scent experts.
Memory and loyalty
Smell connects straight to the limbic system (the "emotional brain"), where emotion and memory are formed. A customer who associates your business with a scent remembers it longer than one who only saw your logo.
Your customers come back more readily to a place that reached several of their senses and left them feeling good.
Studies BigTrending · ScentSwirl · ScienceDirect
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